• Amanda
• • Make sure the compare is clear
  • • Compare button, “compare- view more buttons” — it is confusing 
  • Price & Newest — make arrows more buttony 
  • Maybe add color to the refine by 
  • FAQ
  • Q & A
  • Some guide, talk to representative… Chat function 
  • Help me find a bike, what I should be looking for 
• Dexter
• • I like Images
  • “Buy Now” in cover photo is confusing… you can’t buy now yet anyways
  • Add superficial stuff like color… etc. 
• Benoit
• • More filters… customize it all 
  • Comfort level, 0-10, is that clear. Experience level… 
  • Size as XS—> XL (confusion) 
• Seth 
• • Comfort level? That is confusing… she means level of experience. —> Beginner, Intermediate, Expert buttons
  • Doesn’t understand all the refine by… things. “Speed” ? should it be a drop down to more? 
  • A Go-To from compare to the buying/bikes page. Action— less steps to buy!
  • Make reviews more obvious… what about the javascript jump to that part… on a scroll? 
  • Rethink the Wire
• The Parents
• • What happens when I shop by Size? Terrain? Comfort level? 
  • “bike frame size” —>  is too broad- ppl do not know what this stuff means 
  • Comfort level —>
  • Tool tip —> What is this (for speed) 
  • Sort by… ad more... ratings too?! Brand? Make look legit… Look at retail sites to find better solution 
  • Compare: at ratings
  •  Frame size —> Get size chart.. ? I do not know what size for my kids. Also write “Adult, Women, kids etc.” Tool tip? Color if there are multiple colors?
  • People want to see ratings sooner —> Average rating? 
  • Make easier for ppl who do not know bikes. 
  • Important refine stuff: Name, Brand, Price, ratings? 
  • Comparison
  • • Add to cart or remove
• Extras
• • Make sure it is clear that there are 4 optionsss for the … compare.
  • Make an advanced toggle…