Benoit

• Needs more filters! - advanced attributes
• Add size, quantity option, add to cart option on detail page
• Thumbnail view should include more information about the bike (brand, price, rating)
• Sort by options can include “popular” and “relevance”
• Separate filter options (general tab and advanced tab separated within the filter bar – advanced bar can probably be hidden)

Dexter

• Filters can have more style options
• Can have “Featured bikes” on the home page so
• Maybe for women, kids, specifically
• Need a bike to commute to work?
• New bikes
• Add color to filter

Amanda (commuter)

• Customer help option on the bottom?
• A bar that shows the route you have taken (ex: bikes>mountain)

Parents (shopping for child)

• Nice to see kid option immediately on the menu
• Need gender option on filter bar? – size guide

Seth (comfortable bike for exercising)

• Maybe the menu bar is filtering the types of bikes too early on?
• Compare option to see specs of two or three different bikes at once
• Maybe not have to drop down review and instead its on the side

Other

• Page Number options
• Thumbnail view vs. horizontal view(where you can see more information)
• Customer service – help option
• Size guide somewhere on the website
> Zooming in for images